The Photography of Robert Cadloff (bomobob)
The Ekphrastic Review: What is it about text and typography that appeals to you so much on a visual level?
Bob: Typography adds an artistic dimension to simple written communication. Words suddenly take on a visual aspect, and the type of lettering used, but style and physical structure, can add so much to an otherwise basic message.
Ekphrastic: Where do you find all of these interesting and unique signs?
Bob: I love going on road trips, exploring the back roads of North America, looking for remnants of a time when style was so much a part of signage. It was the golden age of the automobile, and remaining roadside signs and motels reflect that.
Ekphrastic: What kind of work do you do after the snap to get your distinctive style and palette?
Bob: My goal is usually to recreate the way our memories have been programmed to look at old signs. I try to use the colours and hues of faded slide film to evoke those memories, holding old Kodachrome slides up to the light.
Canadian photographer Robert Cadloff lives in Montreal. Visit his amazing Etsy store here for gorgeous, affordable prints.
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